Writing with AI

Why I don't use AI for writing

It's time to write again

Reintroduction of activity here

Open digital product passport discussion

I'm working with DPPs in production, with factories in China, India, and Bangladesh asking what they need to provide. Yet I can't find much in the way of real technical discussion. So I built something.

Price elasticity in sustainable buying

Between what people say they'd pay for sustainable energy and what they actually do, there's a consistent gap - and the only countries closing it focus on the economics.

Valuing Impact-ful technology

Good infrastructure, like meaningful impact, is almost invisible. You don't notice a server that doesn't go down, and that's the point.

Free analytics are expensive.

Google Analytics is free because you're not the customer - your visitors are. This is about what that costs.

Time spent on the pitch

Not sports pitches, don’t worry. It's about time spent on a pitch deck.

Introducing AWARE™

Dozens of Asian textile producers are saying the same thing: western traceability is broken. I think I've joined a company that can fix it.

The data problems in sustainability

We have mountains of data on sustainability. Yet problems persist. The pattern I see is that 80-90% of our work tackles data problems, not implementing actual solutions. This one's about why I think we're stuck solving the old problems, and what needs to change.